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On PRINTING-SERVICES-ONLINE.COM we offer a description of the main graphic pieces used in the commercial promotion of any serious company that wants to settle in the market. Apart from giving account of the specific characteristics of each piece we make a stand of printing conditions.

Post cards

Thanks to their esthetic value, their quality and the fact that they are personalized, post cards are powerful marketing tools. They are rectangular pieces of cover that can be double or simple-sided. According to US regulations, traditional sizes are 3.5’’ x 5.5’’ for standard post cards and 4’’ x 6’’ for post cards called continental. Other possible sizes are: 5’’ x 7’’, 5’’ x 8’’, 6’’ x 9’’ y 6’’ x 11’’. Regarding colors there are several alternatives. Post cards may be in full color on both sides or just on the front. The back may be printed in one color, in black and white or it may be left uncolored. If your budget is low it is possible to print post cards with both its sides in black and white.

Post cards are printed in cover –glossy, matte or uncoated- of 100# or 120#. In general the front of a post card is given a water coating to protect it from ultraviolet rays and give it an appealing look. Many printers offer a postal service that delivers a company’s post cards. You must not miss the benefits post cards bring to your company. If well designed, post cards are kept by the audience and regarded as works of art.

Posteres

Due to its size and esthetic appeal, posters are pieces of great visual impact. They are perfect for the advertising of new products and services. The fact that posters are put up on the street means that they reach wider audiences. Of course that in order to be successful their design and print need to be of high quality. Their size varies depending on the needs of each company. Nowadays, printing houses offer to print posters of extra big sizes in order to attract even more attention.

Posters are often printed on cover –glossy, matte or uncoated- of 80# and 100#, and on text paper –glossy or matte- of 80# and 100#. Since they need to be resistant to ambient conditions, posters are usually given a coating or a water covering. That way they are more appealing and last longer. We must point out that it is also possible to print posters on other materials such as cloth, plastic, special paper, etc. In case you want to use those materials you will have to look for a printer that works with them. Although today full color printing is very accessible, in some cases one-color designs may prevail over competitors.

Personal cards

Thanks to services offered by the best online printers, you can get personal cards that represent your professionalism and seriousness in their graphic quality. For potential and real clients, your personal cards represent your company. Therefore, it is important for you to get designs that are visually appealing and prints that have a good degree of quality.

The standard size of personal cards is 2’’ x 3.5’’. Their traditional shape is rectangular, but it is also common to find cards with round-shaped ends. Many printers offer special cuts, which may be done using moulds or other completely innovative methods. Cards may be printed simple o two-sided, on cover of 80# or 100#- coated or uncoated -with one or both sides in full color or in black and white. Cards need to be very resistant in order to remain in perfect condition. For that purpose, we recommend giving them a coating or applying water covering against ultraviolet rays. Some printers offer cards printed on plastic or metal.

Letter headed paper

In order to consolidate its corporate image, any company needs to have stationery with defined graphic style and good print quality. It is important that post and messages are printed on letter headed paper. Letter headed paper must include contact information and- in order to reinforce corporate identity -it must also include the logo of the company concerned. It can be printed in full color in the two most usual sizes: LTR and A4. In general the most used type of paper is matte of 80# and uncoated offset paper of 70#.

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Envelopes

In order to give solidity to a company’s image, envelopes must have a design that is in harmony with the design of letter headed paper. Envelopes must include the logo of the company concerned, the name of the company –if it is not included in its logo- and its contact information. There are many sizes, the most usual being: 4 1/8’’ x 9 1/2’’, 3 7/8’’ x 8 7/8’’ and 3 5/8’’ x 6 1/2’’. In many cases they include a Cellophane window. Paper may have a glossy or matte coating or it may be uncoated.

Brochures

Brochures are a tool of paramount importance for any company because they provide massive graphic representation. There are different types of brochure –flyers, Bi-folds and Tri-folds- with particular characteristics. Regardless of the type of brochure it is always important to have a high quality design that can graphically express an organization’s personality. A well printed flyer, Bi-fold or Tri-fold with high definition images, legible text, lively colors and quality paper speaks volumes about a company and presents it as solid and reliable.

Flyers

Flyers are pieces of paper in the shape of a rectangle or a square that are printed either on one or both sides. They are perfect for massive, simple and appealing advertising of products or services. Some standard sizes are LTR -8.5’’ x 11’’-, 5.5’’ x 8.5’’, and 4.3’’ x 5.5’’. Flyers are generally printed on newsprint of 30# or 35#, or uncoated offset paper of 70#. In the case of special campaigns, it is possible to print flyers on text paper of 80# or cover of 100#. Flyers may be printed in full color –to produce great visual impact- or in black and white –to reduce costs.

Bi-folds and Tri-folds

Bi-folds and Tri-folds are an excellent way of expressing a company’s quality and providing information about its values and products. Bi-folds are a type of brochure that is folded twice, therefore presenting four faces. They are perfect to be used as small catalogues. Standard sizes are LTR- 5.5’’ x 8.5’’each panel -and double LTR- 8.5’’ x 11’’ each panel. Tri-folds are other type of brochure folded in a way that they have three interior and three exterior panels. These brochures are used to present a company and to advertise products and services. Standard Tri-folds are printed on LTR pages -3.67’’ x 8.5’’ each panel-, and on double and triple-sized LTR pages.

Both Bi-folds and Tri-folds are usually printed in full color because of their accessible price and appealing results. As long as it is effective, color printing produces results that are highly showy. Nevertheless, if your budget is reduced it is also possible to print black and white copies. In general Bi-folds and Tri-folds are printed on glossy or matte text paper of 80# or 100# because this type of paper produces defined images and elegant, flexible and resistant designs. If you want to reduce your costs, you can use newsprint of 70#. But if your aim is to produce high quality designs, then you can use cover of 100#. In order to protect these brochures and make them more resistant, you can choose to give them a coating or a water covering.

These brochures have the characteristic of being folded. Therefore, folding is a key factor that cannot be overseen. Printers offer not only conventional but also special folding services. Bi-folds are traditionally folded in the middle– like a book -, while Tri-folds are folded in the shape of a roll– one face over the other. Bi-folds may also have diagonal, vertical or horizontal folds, or they may be folded so that the edge does not reach the middle. Tri-folds may also be folded in the shape of a Z or like a portal. There are other possible original folds that depend on the services provided by each company. Similarly, Bi-folds and Tri-folds may have unconventional cuts done with carvings. In order to simplify advertising printers usually offer shipping to companies´ clients.

Catalogues

Catalogues are marketing tools that have a direct influence on companies’ sales. If catalogues have a clear design, a simple and attractive text and a high quality print, clients will refer back to them constantly. No matter the number of pages of a catalogue, it always has enough space for images–photographs, drawings or renderings-, prices, descriptions and explanations, and also for contact information. Thus, catalogues greatly facilitate the sale of companies´ goods.

The number of pages of a catalogue is always a multiple of four. Apart from standard sizes- 5 ½ ’’x 8 ½ ’’, 8 ½ ’’x 11’’ y 11’’x 17’’ -it is also possible to print more original catalogues that make an impact on the audience. In any case, if you create innovative catalogues you must make sure that they are not inconvenient for people to keep or consult them.

We recommend printing catalogues in full color, since colors improve images and give catalogues a very attractive presentation. A more economical option to bear in mind is to print black and white copies. Regarding paper, it is possible to opt for uncoated offset paper of 70#. In case you want to get catalogues that are more elegant and resistant, you can use text paper of 80# and 100#. Covers are printed on cover of 100# or 120#. It is convenient to coat them so that they last longer.

Catalogues need some kind of binding. Printers offer different options: pages may be stitched, glued, spiral-bound, or clipped. Printers also offer postal services based on lists of companies´ potential and real clients.


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